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Ombré Men Launches at Walmart

Doctor-formulated men’s personal care brand expands into Walmart, online and in the app.

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By: Rachel Klemovitch

Assistant Editor

Ombré Men, a doctor-formulated, plant-based personal care brand, has expanded into Walmart online and on the Walmart app. This is the brand’s first national retail partnership which expands its direct-to-consumer strategy. 
 
16 Ombré Men products are offered through Walmart and include skincare, deodorants, grooming products, Ombré Men’s Toothpaste Bites, and more.
 
Co-founder and CEO of Ombré Men, Justin Tarin said, 
 
“We are excited to be partnering with Walmart to expand Ombré Men’s distribution and provide greater access to consumers nationwide. As the world’s largest retailer, we have already seen a direct impact from having our products on Walmart’s e-commerce platforms. We’re pleased to introduce our personal care products to Walmart shoppers and look forward to growing this partnership.”
 
The brand will also offer two limited-edition Father’s Day Bundles exclusively for Walmart from May 24 through June. The Oral Care Bundle features the Toothpaste Bites and Mouthwash Bites, and the Better Routine Bundle includes the Foaming Face Cleanser, Charcoal Body Bar, and Signature Shampoo.

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